Data is new soil

Data is new soil.

 “Data is the new oil”  If Data is the new oil, you extract value from the data, without much regard to feeding back value to the source of the data.

However, in this system, “Data is the new soil.” Data creates a higher ground in which value flows back and forth.

It lifts the source of the data -the farmers- into new income generation, it enables optimized operations; and it also helps the whole country: Much of the data (such as road quality used by the monitors) is made open for the benefit of the Bhutanese people, without contradiction or friction with the business model.